Immigrant Youth Debut Billboard Ad with Moral Question to Viewers
For Immediate Release
Contact: Bruna Bouhid | email@example.com | 202.850.0812
Washington, DC – This year, as millions of people gather in New York City’s Times Square they will look up and see vibrant orange and the faces of undocumented and unafraid immigrant youth.
United We Dream has secured a Times Square billboard ad on 1500 Broadway & West 43rd Street from now until the end of January to spread the Here to Stay message to millions of people who visit the area.
The 1500 Broadway Spectacular is 56’ wide x 29’ high for a total 1,624 square feet of viewing space.
The latest ad, titled “How Far?” starts by asking viewers how far they’re willing to go to protect their loved ones and ends by asking how far they’re willing to go to protect a stranger. The ad is meant to show people that caring for their loved one is no different than caring for other human beings.
Justin Nguyen, United We Dream Digital Content Producer, said: “We created this ad with the intention of sparking a moral debate. We want people to ask themselves why they’re willing to protect a loved one, but not someone else. In the moment that we’re living in, we need people to fight for our communities, regardless of their immigration status, race, or sexuality just as they would fight for their loved ones.
A few weeks ago we saw images of children and families being gassed at the border. Earlier this year children were dragged away from their parents, and DACA and TPS protections were killed so that more people could be deported. We know that protecting immigrants at the border and across the country is the moral thing to do and if folks are ready to join us in the fight they should text HowFar to 877-877. It’s that simple.”
Juanita Monsalve, United We Dream Creative & Digital Director, said: “We know that sharing our stories through digital media carries real power. During the Dream Act campaign, we launched a jumbotron on Capitol Hill that featured stories of immigrant youth who would qualify for the Dream Act, and thousands connected with those messages and stories. Our aim was to create another space to do the same thing. People of color and immigrants are being attacked everyday, but becoming indifferent is easy. So, we wanted to find a way to get people really thinking about their values and about how they can practice those values in this moment.”
United We Dream is the largest immigrant youth-led organization in the nation, a powerful network made up of over 500,000 members, five branches with over 100 affiliate organizations across 28 states. UWD’s vision is to build a multi-racial, multi-ethnic movement of young people who organize and advocate at the local and national levels for the dignity and justice of immigrants and communities of color in the United States.
You can find more about UWD online at www.unitedwedream.org.